KFC
CREATIVE PUBLICITY
BARBECUE CHICKEN BURGER
NO.11 Eau de BBQ
In 2024, KFC created the taste of the summer with their limited‑edition Barbecue Chicken Burger. To launch it, the irresistible scent of barbecue was bottled and turned into a premium‑feeling, limited‑edition fragrance.
The result was No.11 Eau de BBQ — a smoky, spicy, tongue‑in‑cheek perfume designed to spark conversation, drive cultural relevance, and put KFC at the centre of BBQ season. A fully realised fragrance brand was built from scratch: name, bottle, packaging, photography, and a campaign that treated the product with the same reverence as a luxury scent. Sold for £11, with 100% of proceeds going to the KFC Foundation.
The campaign delivered 1,295 pieces of coverage, including 30 consumer titles and 8 nationals. It even crossed the Atlantic, earning mentions on The Late Show with Stephen Colbert and The Drew Barrymore Show.
KFC REWARDS
WORLD BIGGEST ARCADE
To drive awareness of KFC’s loyalty scheme, KFC Rewards Arcade, and its latest in‑app game, Pinballer, the digital experience was brought into the real world on an epic scale.
Working with street‑art collective Lawless, the World’s Biggest Arcade Game was created — a fully playable, larger‑than‑life Pinball experience projected onto the iconic Truman Brewery in Shoreditch. Using KFC’s bold visual identity, the projection invited fans to step up and play Pinballer, turning gameplay into a live public spectacle.
The campaign delivered 159 pieces of coverage across national, consumer and regional titles, with highlights including the Daily Mirror, Daily Express and The Sun.
