NHS
STAY WELL THIS WINTER
Every year the NHS is placed under increased pressure during the Winter (Flu) Season. Hospitalisations and demands on GPs increase, especially within the elderly and vulnerable sections of society. From practical advice to vaccinations, the NHS provides a series of tools designed to help you “Stay Well This Winter” but uptake remains low, over 10 million people eligible for flu vacinnations fail to make an appointment.
To raise awareness of the NHS Stay Well This Winter campaign, inspiration was close at hand: The Lewisham and Greenwich NHS Choir. A group of NHS employees from different parts of the service who had captured the nation's hearts, landing the Christmas number one in 2015 with their single "A Bridge Over You" — a moment that made Gareth Malone's choir a household name.
This time, their mission was to help the nation stay healthy — and with "Baby, It's Cold Outside", the message couldn't have been more fitting.
The track was re-recorded with the choir, and the film shot on location at University Hospital Lewisham, with Stay Well prompts woven directly into the performance to deliver public health advice through music.
Premiering with an exclusive live performance on Sky News, the film went on to generate more than 150 pieces of national and regional coverage and over 2.5 million views
BABY ITS COLD OUTSIDE
FLU FAIRYTALES
When the NHS extended its free flu vaccination programme to all primary school‑aged children and pregnant women, urban myths around the jab were widespread — despite clear evidence that the vaccine is the best way to stay well.
To tackle these Flu Fairytales head‑on, I proposed a series of films starring the most innocent and convincing myth‑busters possible: small children playing doctors and nurses. Working with NHS experts, doctors and children’s authors, we crafted scripts simple enough for any six‑year‑old to understand — and deliver.
Narrated by TV doctor Dr Ranj Singh, the films cut through misinformation with warmth and humour. Distributed heavily through parenting networks, they achieved more than three million views.